Fundraising Online by Gary M. Grobman
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Fundraising Online
By Gary M. Grobman

Fundraising Online

Using the Internet to Raise Serious Money for Your Nonprofit Organization

By (author) See other recent books by Gary M. Grobman See other recent books by Gary B. Grant
Format: Paperback

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Fundraising Online by Gary M. Grobman

Book Description

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models - from online donor-recognition pages and virtual charity shopping malls to e-commerce and click to give sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

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Book Details

ISBN: 9781929109180
ISBN-10: 1929109180
Format: Paperback
(280mm x 210mm x 10mm)
Pages: 189
Imprint: White Hat Communications, U.S.
Publisher: White Hat Communications, U.S.
Publish Date: 1-Sep-2006
Country of Publication: United States

Books By Author Gary M. Grobman


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