Future of Advertising by Joe Cappo
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Future of Advertising
By Joe Cappo

The Future of Advertising

New Media, New Clients, New Consumers in the Post-television Age

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Format: Paperback

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Future of Advertising by Joe Cappo

Book Description

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

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Book Details

ISBN: 9780071462150
ISBN-10: 0071462155
Format: Paperback
(208mm x 139mm x 19mm)
Pages: 256
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Nov-2005
Country of Publication: United States

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Author Biography - Joe Cappo

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

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