Gabay's Copywriters' Compendium
The Definitive Professional Writers Guide 2nd Revised edition
By (author) Jonathan Gabay
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Gabay's Copywriters' Compendium by Jonathan Gabay
Book DescriptionMarketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
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Book DetailsISBN: 9780750683203
(234mm x 156mm x 36mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 22-Aug-2006
Country of Publication: United Kingdom
Books By Author Jonathan Gabay
Brand Psychology, Hardback (March 2016)
Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and some brands can survive crises while others can't.
Gabay's Copywriting Compendium: Teach Yourself, Paperback (June 2010)
If you're someone who writes copy as part of your job or in running a business and, like everyone, occasionally struggle to produce creative, sparky copy, especially under pressure never fear; additional help in finding the right phrase or getting the punctuation and spelling right can be found right here in Gabay's Copywriting Compendium.
Make A Difference with Your Marketing: Teach Yourself, Paperback (February 2010)
Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
Improve Your Copywriting: Teach Yourself, Paperback (January 2010)» View all books by Jonathan Gabay
Do you need to write exciting copy and sometimes get stumped? Are you looking for creative ideas or need a dip-in reference for quick tips and hints? If so, this book by one of the UK's leading copywriting experts is your answer.
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Author Biography - Jonathan Gabay
Jonathan Gabay is a trainer, coach and creative strategist, and has vast experience of marketing throughout his career, holding positions such as the Creative Director of the Direct Marketing division at Moorgate Plc, the Creative Marketing Group Head at Saatchi and Saatch plc, the Creative Marketing Director at DPA, and the Head of the Direct Marketing Division at GGA. Jonathan has acted as coach and mentor to some of Europe's leading creative companies such as Hawksmere training, Reed Training, Accenture, KPMG, Anderson Consulting, Sun Microsystems, Oracle, Vodafone, Creative Labs, Clearwater Communications, Barclays Bank, Hayes Modems, Turner Television, Nyman Libson, Paul YKK Zips, Computacenter, Compaq, and James Capel. He also works closely with the CIM. In five years he has addressed around 2000 leading marketers from top UK companies. Key roles include acting as an advisor on creativity and the Web to the Marketing Society, a copywriter on leading through-the-line-brands, and a Web creative strategist for leading e-markets. He is also a Media spokesperson on the Web and imaginative marketing.
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