How to Create New Market Space in Established Industries by Breaking the Rules
By (author) Constantinos C. Markides
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Game-Changing Strategies by Constantinos C. Markides
Book DescriptionGame-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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Book DetailsISBN: 9780470276877
(233mm x 159mm x 24mm)
Imprint: Jossey Bass Wiley
Publisher: John Wiley and Sons Ltd
Publish Date: 6-Jun-2008
Country of Publication: United Kingdom
Books By Author Constantinos C. Markides
Fast Second, Hardback (December 2004)
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch.
Future of the Multinational Company, Hardback (June 2003)
Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.
Strategic Thinking for the Next Economy, Paperback (May 2001)
Focusing on strategic imperatives of the economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. This book shows that designing a successful strategy is a never-ending quest.
All the Right Moves, Hardback (October 1999)» View all books by Constantinos C. Markides
A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.
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Author Biography - Constantinos C. Markides
Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.
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