The Big Idea
By (author) George Lois
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George Lois by George Lois
Book DescriptionGeorge Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
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Book DetailsISBN: 9782759402991
(300mm x 220mm x 28mm)
Publish Date: 14-Sep-2008
Country of Publication: France
Books By Author George Lois
George Lois Logos, Paperback (September 2015)
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. It also includes world logos made by others with George Lois' comments on why they are so good.
Damn Good Advice (for People With Talent!), Paperback (March 2012)
An indispensable guide to creative success by the original Mad Man, George Lois.
George Lois, Hardback (May 2010)» View all books by George Lois
In 2008, the Museum of Modern Art acquired a wide range of George Lois' groundbreaking "Esquire" magazine covers and put them on display for a full year. This title collects the entirety of that exhibit, many more covers, and unseen images from Lois' private collection, including personal photographs of the designer at work.
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Author Biography - George Lois
George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
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