Getting Started in Communication by Michael Norton
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Getting Started in Communication
By Michael Norton

Getting Started in Communication

A Practical Guide for Activists and Organisations

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Format: Paperback

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Getting Started in Communication by Michael Norton

Book Description

This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: } building a successful non-profit organization; } mobilizing support for the organization } helping an organization achieve its aim and objectives through a communications strategy and a plan of action. The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.

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Book Details

ISBN: 9780761998198
ISBN-10: 0761998195
Format: Paperback
(241mm x 184mm x 13mm)
Pages: 172
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Oct-2003
Country of Publication: United States

Books By Author Michael Norton

Click2Change by Michael Norton Click2Change, Paperback (July 2012)

The recent activism film 'Just Do It' (2011) had a message: 'Get off your arse and change the world'. But, as Michael Norton here implores, no-one has to be that energetic. 'Click2Change' advocates sitting back and changing the world from computers, iPads and iPhones.

Sustainability by Michael Norton Sustainability, Hardback (June 2012)

Businesses are expected to act sustainably. It is also in both society's and the company's own interest if opportunities to develop more sustainable products or services can be grasped. This text is an 'one-stop-shop' where readers can understand what the sustainability issue is about.

» View all books by Michael Norton

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