Getting Started in Communication
A Practical Guide for Activists and Organisations
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Getting Started in Communication by Michael Norton
Book DescriptionThis volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: } building a successful non-profit organization; } mobilizing support for the organization } helping an organization achieve its aim and objectives through a communications strategy and a plan of action. The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.
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Book DetailsISBN: 9780761998198
(241mm x 184mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Oct-2003
Country of Publication: United States
Books By Author Michael Norton
Topical Themes in Energy and Resources, Hardback (January 2015)
Topical Themes in Energy and Resources
Click2Change, Paperback (July 2012)
The recent activism film 'Just Do It' (2011) had a message: 'Get off your arse and change the world'. But, as Michael Norton here implores, no-one has to be that energetic. 'Click2Change' advocates sitting back and changing the world from computers, iPads and iPhones.
Sustainability, Hardback (June 2012)» View all books by Michael Norton
Businesses are expected to act sustainably. It is also in both society's and the company's own interest if opportunities to develop more sustainable products or services can be grasped. This text is an 'one-stop-shop' where readers can understand what the sustainability issue is about.
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