Giants of Enterprise
Seven Business Innovators and the Empires They Built
By (author) Richard S. Tedlow
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Giants of Enterprise by Richard S. Tedlow
Book DescriptionSeven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.
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Book DetailsISBN: 9780066620367
(203mm x 135mm x 305mm)
Publisher: HarperCollins Publishers Inc
Publish Date: 24-Sep-2003
Country of Publication: United States
Books By Author Richard S. Tedlow
Rise of the American Business Corporation, Paperback (March 2013)
This title presents an historical survey of the American business corporation from the colonial era to the present day.
Denial, Paperback (May 2011)» View all books by Richard S. Tedlow
Tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? This title looks at many examples of organisations crippled by denial.
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Author Biography - Richard S. Tedlow
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.
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