Global Alliances in Tourism and Hospitality Management
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Global Alliances in Tourism and Hospitality Management by Dimitrios Buhalis
Book DescriptionTarget your business strategies to fit specific tourist cultures! Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include: * Do we want to partner? * Do we have an ability to partner? * With whom do we partner? * How do we partner? * How do we sustain and renew a partnership over time? Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including: * deciding how and when to form alliances * handling multicultural management issues * identifying the basic elements of successful--and not so successful--partnerships * discovering the effects of culture on purchasing decisions * dealing with conflicts within alliances * ensuring cross-agency cooperation The development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.
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Book DetailsISBN: 9780789008183
(216mm x 156mm x 13mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 1-Mar-2000
Country of Publication: United States
Books By Author Dimitrios Buhalis
Tourism Management, Marketing, and Development, Hardback (November 2015)
Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability.
European Tourism Planning and Organisation Systems, Paperback (June 2014)
This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. It applies a conceptual framework to offer a new critical approach to comparative policy analysis in tourism in the EU.
Best Practice in Accessible Tourism, Paperback (February 2012)
This book brings together global experts in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility.
Accessible Tourism, Paperback (December 2010)» View all books by Dimitrios Buhalis
Inclusion, disability, ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism.
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