Global Brands by Teresa da Silva Lopes
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Global Brands
By Teresa da Silva Lopes

Global Brands

The Evolution of Multinationals in Alcoholic Beverages

By (author) See other recent books by Teresa da Silva Lopes
Format: Hardback

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Global Brands by Teresa da Silva Lopes

Book Description

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.

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Book Details

ISBN: 9780521833974
ISBN-10: 0521833973
Format: Hardback
(228mm x 152mm x 25mm)
Pages: 326
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 24-Sep-2007
Country of Publication: United Kingdom

Other Editions...


Books By Author Teresa da Silva Lopes

Global Brands by Teresa da Silva Lopes Global Brands, Paperback (September 2013)

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes Trademarks, Brands, and Competitiveness, Paperback (July 2012)

'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Trade Marks, Brands and Competitiveness by Teresa da Silva Lopes Trade Marks, Brands and Competitiveness, Hardback (May 2010)

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

» View all books by Teresa da Silva Lopes

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Author Biography - Teresa da Silva Lopes

Teresa da Silva Lopes is a Senior Lecturer in the School of Business and Management at Queen Mary, University of London. She has previously taught at the University of Oxford and Universidade Catolica Portuguesa. She is the author of numerous publications on international business history, marketing history, and other topics in journals such as Business History, Business History Review, and Enterprise and Society. She is currently co-director of the Centre for Globalization Research at Queen Mary, University of London; reviews editor for the journal Business History, council member of the Association of Business Historians, and trustee of the American Business History Conference. Lopes has held visiting research fellowships at the University of California Berkeley and Ecole Polytechnique in Paris. Currently she is a Fellow of the Dynamics of Institutions and Markets in Europe Network, a Research Fellow at Universidade Catolica Portuguesa and a Research Associate of the Centre for International Business History and the Centre for Institutional Performance, both at the University of Reading.

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Recent books by Teresa da Silva Lopes close
Global Brands by Teresa da Silva Lopes
Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness by Teresa da Silva Lopes
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