Global Competition Between and within Standards
The Case of Mobile Phones
By (author) Jeffrey L. Funk
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Global Competition Between and within Standards by Jeffrey L. Funk
Book DescriptionManaging technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.
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Book DetailsISBN: 9780333970393
(216mm x 140mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 13-Nov-2001
Country of Publication: United Kingdom
Books By Author Jeffrey L. Funk
Mobile Disruption, Hardback (January 2004)» View all books by Jeffrey L. Funk
States that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers.
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Author Biography - Jeffrey L. Funk
JEFFREY L. FUNK is Associate Professor of Business at Kobe University's Research Institute for Economics and Business. His research focuses on how firms can use technology to create a sustainable competitive edge with a focus on the mobile phone industry. This includes issues of standards, product development management, switching costs, and information technology.
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