Global Competitive Strategy
By (author) Daniel F. Spulber
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Global Competitive Strategy by Daniel F. Spulber
Book DescriptionGlobalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
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Book DetailsISBN: 9780521880817
(247mm x 174mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 2-Jul-2007
Country of Publication: United Kingdom
Books By Author Daniel F. Spulber
Innovative Entrepreneur, Hardback (June 2014)
This book presents an economic framework that addresses the motivation of the innovative entrepreneur.
Global Competitive Strategy, Paperback (June 2011)
Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.
Networks in Telecommunications, Hardback (June 2009)
Networks in Telecommunications presents an integrated analysis of the economics and law of communications networks.
Theory of the Firm, Hardback (April 2009)» View all books by Daniel F. Spulber
The Theory of the Firm presents an innovative general analysis of the economics of the firm.
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Author Biography - Daniel F. Spulber
Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.
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