The Global Enterprise
Entrepreneurship and Value Creation
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Global Enterprise by Erdener Kaynak
Book DescriptionPractical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections--"Globalization: Building Firm Sustainability," "Entrepreneurship and Public Policy: Economic Competitiveness," and "Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation." The Global Enterprise examines: * the global transfer of capital * strategic partnerships between governments and multinational firms * the prospects for economic progress in developing countries * the impact of small- and medium-sized enterprises (SME) * the role of export regulations in national security and in safeguarding foreign policy * the evolution of the Hard Rock Cafe * cultural ontology * global virtual teams (GVT) * how to implement a knowledge management project * a framework for discussing entrepreneurship from an environmental perspective * and much moreThe Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.
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Book DetailsISBN: 9780789023407
(216mm x 156mm x 25mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 22-Nov-2006
Country of Publication: United States
Books By Author Erdener Kaynak
Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)
A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
When Economies Change Hands, Hardback (August 2005)
Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.
International Retailing Plans and Strategies in Asia, Paperback (June 2005)» View all books by Erdener Kaynak
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
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