Global Sport Business by Hans Westerbeek
Look inside with Google Book Preview
Global Sport Business
By Hans Westerbeek

Global Sport Business

Community Impacts of Commercial Sport

Edited by See other recent books by Hans Westerbeek
Translated by J. A. Mangan See other recent books by J. A. Mangan See other recent books by Mark Dyreson
Format: Hardback

Normal Price: $224.00
Your Price: $201.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $22.40! (10% off normal price)
Plus...earn $10.08 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Global Sport Business by Hans Westerbeek

Book Description

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

Buy Global Sport Business book by Hans Westerbeek from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415457637
ISBN-10: 0415457637
Format: Hardback
(246mm x 174mm x mm)
Pages: 144
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 30-Mar-2010
Country of Publication: United Kingdom

Other Editions...


Books By Author Hans Westerbeek

Successful Elite Sport Policies by Hans Westerbeek Successful Elite Sport Policies, Paperback (September 2015)

An international comparison of the Sports Policy factors Leading to International Sporting Success (SPLISS 2.0) in 15 nations.

Global Sport Business by Hans Westerbeek Global Sport Business, Paperback (November 2012)

This title deals with some of the most important driving factors of sport's global attractiveness, but it also tackles important positive and negative impacts of sport as a global business on local and global communities of sport's (potential) fans and participants.

» View all books by Hans Westerbeek

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Global Sport Business book by Hans Westerbeek and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Hans Westerbeek

Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Hans Westerbeek close
Managing Sport Facilities and Major Events by Hans Westerbeek
Managing Sport Facilities and Major Events by Hans Westerbeek
Successful Elite Sport Policies by Hans Westerbeek
Strategic Sport Marketing by Hans Westerbeek
Global Sport Business by Hans Westerbeek
Managing Sport Facilities and Major Events by Hans Westerbeek
Business Leadership and the Lessons from Sport by Hans Westerbeek
Sport Business Future by Hans Westerbeek
Sport Business in the Global Marketplace by Hans Westerbeek
»
Recent books by J. A. Mangan close
Soccer's Missing Men by J. A. Mangan
Asian Games: Modern Metaphor for 'the Middle Kingdom' Reborn by J. A. Mangan
Gender, Sport, Science by J. A. Mangan
Olympic Aspirations by J. A. Mangan
Making Imperial Mentalities by J. A. Mangan
New Geopolitics of Sport in East Asia by J. A. Mangan
Imperial Curriculum by J. A. Mangan
Benefits Bestowed? by J. A. Mangan
Asian Games: Modern Metaphor for 'the Middle Kingdom' Reborn by J. A. Mangan
Soft Power Politics - Football and Baseball on the Western Pacific Rim by J. A. Mangan
Sport and the Emancipation of European Women by J. A. Mangan
Sport, Literature, Society by J. A. Mangan
'Manufactured' Masculinity by J. A. Mangan
Australia's Asian Sporting Context, 1920s - 30s by J. A. Mangan
Triple Asian Olympics - Asia Rising by J. A. Mangan
Olympic Legacies: Intended and Unintended by J. A. Mangan
Olympic Aspirations by J. A. Mangan
Sport, Militarism and the Great War by J. A. Mangan
Benefits Bestowed? by J. A. Mangan
Imperial Curriculum by J. A. Mangan
»
Recent books by Mark Dyreson close
Sports History by Mark Dyreson
Crafting Patriotism for Global Dominance by Mark Dyreson
American National Pastimes - a History by Mark Dyreson
Olympic Aspirations by Mark Dyreson
Rise of Stadiums in the Modern United States by Mark Dyreson
Olympic Legacies: Intended and Unintended by Mark Dyreson
Olympic Aspirations by Mark Dyreson
Global Sport Business by Mark Dyreson
Making of Sporting Cultures by Mark Dyreson
Rise of Stadiums in the Modern United States by Mark Dyreson
Olympic Legacies: Intended and Unintended by Mark Dyreson
Crafting Patriotism for Global Dominance by Mark Dyreson
Jim Thorpe by Mark Dyreson
»
BoomerangBooks.com.au close