Global Sport Business
Community Impacts of Commercial Sport
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Global Sport Business by Hans Westerbeek
Book DescriptionGlobal Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.
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Book DetailsISBN: 9780415457637
(246mm x 174mm x mm)
Publisher: Taylor & Francis Ltd
Publish Date: 30-Mar-2010
Country of Publication: United Kingdom
Books By Author Hans Westerbeek
Successful Elite Sport Policies, Paperback (September 2015)
An international comparison of the Sports Policy factors Leading to International Sporting Success (SPLISS 2.0) in 15 nations.
Global Sport Business, Paperback (November 2012)» View all books by Hans Westerbeek
This title deals with some of the most important driving factors of sport's global attractiveness, but it also tackles important positive and negative impacts of sport as a global business on local and global communities of sport's (potential) fans and participants.
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Author Biography - Hans Westerbeek
Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.
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