Global Warming is Good for Business
How Savvy Entrepreneurs, Large Corporations, and Others are Making Money While Saving the Planet
By (author) K.B. Keilbach
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Global Warming is Good for Business by K.B. Keilbach
Book DescriptionAs consumers demand planet-friendly products and investors look for 'green companies' to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business. In "Global Warming Is Good for Business", newspaper journalist K B Keilbach explores the people and forces at work today that deal with and profit from global warming. From universities, whose research projects spin off green business opportunities, to entrepreneurs and large companies scrambling onto the green bandwagon - all mixed with government agencies attempting to support the effort - Keilbach's entertaining narrative reveals an expansive community coming together to change the world and make a profit, one joule at a time.
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Book DetailsISBN: 9781884956881
(230mm x 155mm x 25mm)
Imprint: Quill Driver Books, U.S.
Publisher: Quill Driver Books, U.S.
Publish Date: 1-Mar-2009
Country of Publication: United States
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Author Biography - K.B. Keilbach
K. B. Keilbach has over 20 years' experience as a professional writer and a freelance journalist, writing for and about innovative businesses and cutting-edge technologies.
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