Global and Transnational Business
Strategy and Management 2nd Revised edition
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Global and Transnational Business by George Stonehouse
Book DescriptionIn this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e--commerce, and the anti--globalization movement.
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Book DetailsISBN: 9780470851265
(242mm x 170mm x 27mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 16-Mar-2004
Country of Publication: United Kingdom
Books By Author George Stonehouse
Business Strategy, Paperback (April 2011)
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Strategic Management for Travel and Tourism, Paperback (December 2002)» View all books by George Stonehouse
Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays.
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Author Biography - George Stonehouse
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People's Republic of China. His research interests are in globalization, knowledge and organizational learning. Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E--business and International Human Resources Management. Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David's research interests are in the areas of Strategic Management and Corporate Governance. Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.
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