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Global e-commerce by Kenneth L. Kraemer
Book DescriptionAre the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.
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Book DetailsISBN: 9780521848220
(228mm x 152mm x 30mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Aug-2006
Country of Publication: United Kingdom
Books By Author Kenneth L. Kraemer
Global E-Commerce, Paperback (September 2011)
An assessment of the diffusion and impact of e-business on companies and countries.
Asia's Computer Challenge, Hardback (October 1998)» View all books by Kenneth L. Kraemer
This book examines the evolution of the computer industry in the Pacific Asia region. It explains the key factors that account for the different levels of success among the nations in the area, and explores the strategic implications for the United States and the Asian Pacific countries as they compete in computers in the emerging network era.
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Author Biography - Kenneth L. Kraemer
Kenneth L. Kraemer is a Professor at the Paul Merage School of Business and at the Donald Bren School of Information and Computer Science, University of California, Irvine. He is also Director of the Center for Research on Information Technology and Organizations (CRITO) and Director of the Personal Computing Industry Center (PCIC). Jason Dedrick is Co-Director of the Personal Computing Industry Center and Senior Research Fellow at CRITO, University of California, Irvine. Nigel P. Melville is Assistant Professor of Business Information Technology at the Stephen M. Ross School of Business, University of Michigan. Kevin Zhu is Assistant Professor at the Paul Merage School of Business, University of California, Irvine.
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