Golden Arches East
McDonald's in East Asia 2nd Revised edition
Edited by James Watson
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Golden Arches East by James Watson
Book DescriptionMcDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read-and widely acclaimed-Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." -Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." -Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." -Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."-Library Journal
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Book DetailsISBN: 9780804749893
(5499mm x 3564mm x 19mm)
Imprint: Stanford University Press
Publisher: Stanford University Press
Publish Date: 13-Mar-2006
Country of Publication: United States
Books By Author James Watson
Media Communication, Paperback (January 2016)
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
Engineering Skills for Career Success, Paperback (March 2014)View all books by James Watson
Provides engineering skills for career success. This book represents a system of examples, practice problems, and a series of end of the chapter questions. It is intended to fit schools that are focusing on meeting the ABET guidelines by preparing their Engineering students for success in a wide variety of areas.
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Author Biography - James Watson
James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
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