Good to Great by James Collins
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Good to Great
By James Collins

Good to Great

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Format: Hardback

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Good to Great by James Collins

Book Description

Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

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Book Details

ISBN: 9780712676090
ISBN-10: 0712676090
Format: Hardback
(241mm x 160mm x 28mm)
Pages: 320
Imprint: Random House Business Books
Publisher: Cornerstone
Publish Date: 4-Oct-2001
Country of Publication: United Kingdom

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UK Kirkus Review » In 1996 Jim Collins, the author of the US business bestseller Built to Last, was challenged to think more deeply about what makes a great company. 'The companies you wrote about were, for the most part, always great,' came a chance comment, at a conference. 'But what about the vast majority of companies that wake up partway through life and realise they're good, but not great?' This seed of an idea was to grow to occupy Collins, formerly an academic, for the next five years. From his 'management laboratory' in Boulder, Colorado, he set to work to find out whether a merely good company could become great - or whether the disease of 'just being good' was incurable. His first step was to assemble a group of 21 researchers, who then spent six months in intense financial analysis, sifting out from the Fortune 500 list a set of 11 'good-to-great' companies. In the years 1965 to 1995, these all showed 15-year cumulative stock returns at or below the general stock market; then, after a transition point, cumulative returns at least three times the market over the next 15 years. Collins also selected two sets of comparison companies: direct (those in the same industries which did not achieve great results) and unsustained (those which shifted from good to great, and back to good). That was just the start of a myth-exploding research project, now presented in this clearly written and easily read book. It shows that companies that made the 'great' grade rarely had celebrity leaders - in fact, writes Collins, 'going for a high-profile outside change agent is negatively correlated with a sustained transformation', precisely because celebrities are more often concerned with their own egos than the enduring calibre of the company they run. Instead, individuals who run 'great' companies tend to be self-effacing and limelight-shy. Other factors for greatness are shown to be the ability to recruit the right people at an early stage, maintain faith in an end goal while confronting hard facts, develop a culture of discipline, apply carefully selected technologies, build momentum and establish a purpose which goes beyond simply making money. This is a fascinating study, drawing on research insights which apply to other areas of life as well as business. (Kirkus UK)

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Author Biography - James Collins

Jim Collins is author or co-author of six books that have sold more than 10 million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors. More about Jim and his works can be found at his e-teaching site, where he has assembled articles, audio clips, a recommended reading list, discussion guide, tools, and other information. The site is designed to be a place for students to study and learn:

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