Graphic Design as Communication by Malcolm Barnard
Look inside with Google Book Preview
Graphic Design as Communication
By Malcolm Barnard

Graphic Design as Communication

By (author) See other recent books by Malcolm Barnard
Format: Paperback

Normal Price: $54.99
Your Price: $49.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.50! (10% off normal price)
Plus...earn $2.47 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Graphic Design as Communication by Malcolm Barnard

Book Description

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Buy Graphic Design as Communication book by Malcolm Barnard from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415278133
ISBN-10: 0415278139
Format: Paperback
(234mm x 156mm x 12mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Jan-2005
Country of Publication: United Kingdom

Books By Author Malcolm Barnard

Fashion as Communication by Malcolm Barnard Fashion as Communication, Hardback (September 2002)

In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challening class, gender, sexual and social identities.

Approaches to Understanding Visual Culture by Malcolm Barnard Approaches to Understanding Visual Culture, Paperback (May 2001)

This text provides an accessible critical introduction to a variety of different analytic strategies for understanding the range of objects (paintings, sculpture, adverts, furniture, textiles, photography, fashion, etc.) that make up visual culture.

Art, Design and Visual Culture by Malcolm Barnard Art, Design and Visual Culture, Hardback (September 1998)

Drawing on a range of visual production, this introductory text provides students with a clear conceptual framework for the explanation and analysis of visual culture, offering them an understanding of the discourses and vocabularies of visual and cultural practices.

» View all books by Malcolm Barnard

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Graphic Design as Communication book by Malcolm Barnard and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Malcolm Barnard

Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Malcolm Barnard close
Fashion Theory by Malcolm Barnard
Fashion Theory by Malcolm Barnard
Fashion Theory by Malcolm Barnard
Fashion Theory by Malcolm Barnard
Fashion as Communication by Malcolm Barnard
Fashion as Communication by Malcolm Barnard
Approaches to Understanding Visual Culture by Malcolm Barnard
Art, Design and Visual Culture by Malcolm Barnard
»
BoomerangBooks.com.au close