Graphic Design as Communication
By (author) Malcolm Barnard
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Graphic Design as Communication by Malcolm Barnard
Book DescriptionWhat is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
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Book DetailsISBN: 9780415278133
(234mm x 156mm x 12mm)
Publisher: Taylor & Francis Ltd
Publish Date: 26-Jan-2005
Country of Publication: United Kingdom
Books By Author Malcolm Barnard
Art, Design and Visual Culture, Hardback (December 2002)
Drawing on a range of visual production, this introductory text shows how recent theorising has been thrown into doubt and, in exploring the tensions between contesting explanations, aims to establish a more satisfactory definition and explanation of visual culture.
Fashion as Communication, Hardback (September 2002)
In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challening class, gender, sexual and social identities.
Approaches to Understanding Visual Culture, Paperback (May 2001)» View all books by Malcolm Barnard
This text provides an accessible critical introduction to a variety of different analytic strategies for understanding the range of objects (paintings, sculpture, adverts, furniture, textiles, photography, fashion, etc.) that make up visual culture.
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Author Biography - Malcolm Barnard
Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).
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