Graphic Designer's and Illustrator's Guide to Marketing and Promotion
By (author) Maria Piscopo
Normal Price: $42.99
Your Price: $38.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.30! (10% off normal price)
Plus...earn $1.93 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Graphic Designer's and Illustrator's Guide to Marketing and Promotion by Maria Piscopo
Book DescriptionThis timely companion will help designers and illustrators create and implement sophisticated marketing and self-promotion system for long-term success. Written by a long-time creative professional and successful trade journalist, the book provides an in-depth guide to the latest industry trends, technologies, and business secrets in marketing. The book is divided into fifteen succinct chapters that provide step-by-step instructions on such topics as: finding new (or better) clients, creating a marketing database for this new client development, developing a qualified mailing list, making "first contact" with prospective clients, portfolio presentations that get work, networking opportunities for self-promotion, advertising ideas, improving your direct mail techniques, public relations campaign to get your name "known, key tools for better Internet and email marketing. Interviews with real-life clients and case studies bring each chapter to life, including a special chapter on what clients are looking for when they interview creative, and tips on how to present the added value of one's work to them.
Buy Graphic Designer's and Illustrator's Guide to Marketing and Promotion book by Maria Piscopo from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781581153637
(228mm x 153mm x 14mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Dec-2004
Country of Publication: United States
Books By Author Maria Piscopo
View all books by Maria Piscopo
» Have you read this book? We'd like to know what you think about it - write a review about Graphic Designer's and Illustrator's Guide to Marketing and Promotion book by Maria Piscopo and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Maria Piscopo
Maria Piscopo has been a creative services consultant for more than 20 years. She has consulted, lectured, and written extensively about the business of selling graphic design, art, and photography. The author of Marketing & Promoting Your Work and The Photographer's Guide to Marketing and Self-Promotion (Allworth Press)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.