Great Answers to Tough Marketing Questions
2nd Revised edition
By (author) P. R. Smith
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Great Answers to Tough Marketing Questions by P. R. Smith
Book DescriptionRefreshingly easy to read - and use - 'Great Answers to Tough Marketing Questions' provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost. Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline. You'll find out: why so much marketing is bad marketing; how to produce a winning marketing plan; why every marketing mix is unique; how to integrate the new media; how to do low-cost market research; which are the most powerful and proven techniques; what the big players can teach us; and much, much more. A new edition of this popular book, fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. 'Great Answers to Tough Marketing Questions' is unlike any other marketing book that you're likely to read.
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Book DetailsISBN: 9780749440220
(235mm x 155mm x 17mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-May-2003
Country of Publication: United Kingdom
Books By Author P. R. Smith
Marketing Communications, Paperback (May 2011)
Heralding the emergence of social media as a marketing revolution, this book integrates offline tools with online tools and social media. It covers various aspects of marketing communications. It offers the information you need to know about the changing face of marketing.
Strategic Marketing Communications, Paperback (July 1999)» View all books by P. R. Smith
This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, the book features case studies, model documents and checklists.
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Author Biography - P. R. Smith
PR Smith is a marketing consultant, best-selling business author and inspirational speaker.Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign. Visit www.Facebook.com/PRSmithMarketing.
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