The Great Indian Middle Class
By (author) Pavan K. Varma
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Great Indian Middle Class by Pavan K. Varma
Book DescriptionExamines the evolution of the Indian middle class during the 20th century, especially since independence. This book is an useful read with an introduction analyses the transformation of the middle class.
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Book DetailsISBN: 9780143103257
(199mm x 145mm x 17mm)
Imprint: Penguin Books India
Publisher: Penguin Books India Pvt Ltd
Publish Date: 30-Jul-2007
Country of Publication: India
Books By Author Pavan K. Varma
Being Indian, Paperback (April 2006)» View all books by Pavan K. Varma
In the 21st century, every sixth human being will be Indian. India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. Drawing on sources as diverse as ancient Sanskrit treatise and Bollywood lyrics, this book creates a portrait of India and its people.
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