Green Marketing in a Unified Europe
Normal Price: $224.00
Your Price: $201.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $22.40! (10% off normal price)
Plus...earn $10.08 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Green Marketing in a Unified Europe by Alma T. Mintu-Wimsatt
Book DescriptionThe physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost. Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: * European green marketing strategies * the practice of sustainable development in Europe * eco-friendly companies and their practices * consumer green environmentalism * European public policy and the green environment These chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance. Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.
Buy Green Marketing in a Unified Europe book by Alma T. Mintu-Wimsatt from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781560248293
(216mm x 156mm x mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 16-Oct-1996
Country of Publication: United States
Books By Author Alma T. Mintu-Wimsatt
Environmental Marketing, Paperback (January 1997)» View all books by Alma T. Mintu-Wimsatt
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
» Have you read this book? We'd like to know what you think about it - write a review about Green Marketing in a Unified Europe book by Alma T. Mintu-Wimsatt and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687