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Green to Gold
By Daniel C. Esty
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Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage

By (author) See other recent books by Daniel C. Esty See other recent books by Andrew S. Winston
Format: Hardback

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Green to Gold by Daniel C. Esty

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel Esty and Andrew Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success - establishing an eco-advantage in the marketplace. "Green to Gold" is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution - not legalisms, platitudes, and abstractions - Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

""Green to Gold" provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."--Michael E. Porter, Professor, Harvard Business School

--Michael E. Porter
ISBN: 9780300119978
ISBN-10: 0300119976
Classification: Environmental science, engineering & technology , Business strategy
Format: Hardback (242mm x 165mm x 30mm)
Pages: 224
Imprint: Yale University Press
Publisher: Yale University Press
Publish Date: 31-Oct-2006
Country of Publication: United States

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Books By Author Daniel C. Esty

Green to Gold Business Playbook by Daniel C. Esty Green to Gold Business Playbook, Hardback (May 2011)

The workbook companion to Green to Gold, a bestselling book in the green business category, to put theory into practice.

Green to Gold by Daniel C. Esty Green to Gold, Paperback (January 2009)

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Regulatory Competition and Economic Integration by Daniel C. Esty Regulatory Competition and Economic Integration, Hardback (February 2001)

'Regulatory Competition and Economic Integration' addresses one of the hottest policy questions on both sides of the Atlantic. Esty and Geradin bring together scholars from both Europe and the United States to examine the various aspects of the debate between 'harmonization' and 'regulatory competition' across three comparative dimensions.

» View all books by Daniel C. Esty

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Author Biography - Daniel C. Esty

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environment and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew Winston is director of the Corporate Environmental Strategy Project at Yale's School of Environmental Studies. He has advised companies on corporate strategy while at Boston Consulting Group and held management positions in strategy and marketing at leading media companies such as Time Warner and Viacom. He lives in New York City.

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