Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Green to Gold by Daniel C. Esty
Book DescriptionFrom the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
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Book DetailsISBN: 9780470393741
(227mm x 153mm x 26mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Jan-2009
Country of Publication: United Kingdom
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Books By Author Daniel C. Esty
Green to Gold Business Playbook, Hardback (May 2011)
The workbook companion to Green to Gold, a bestselling book in the green business category, to put theory into practice.
Green to Gold, Hardback (October 2006)
Explains what every executive should know to manage the environmental challenges facing society and the business world. This book demonstrates how corporations create value by building environmental thinking into their overall business strategies. It guides the business leader through pollution and natural resource management issues.
Greening the Americas, Paperback (October 2002)
A study of the environmental content and consequences of the North American Free Trade Agreement and the lessons to be drawn for the proposed Free Trade Area of the Americas agreement.
Environmental Performance Measurement, Paperback (April 2002)» View all books by Daniel C. Esty
'Environmental Performance Measurement: The Global Report 2001-2002' attempts to measure environmental sustainability in one summary indicator and rank 122 countries on the basis of this index. Country profiles provide detailed information about the environmental performance of these countries across 22 critical environmental indicators.
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Author Biography - Daniel C. Esty
Daniel C. Esty is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.
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