Grinding it out
The Making of McDonalds
By (author) Ray Kroc
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Grinding it out by Ray Kroc
Book DescriptionFew entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
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Book DetailsISBN: 9780312929879
(178mm x 121mm x 16mm)
Imprint: St Martin's Press
Publisher: St Martin's Press
Publish Date: 1-Jul-1990
Country of Publication: United States
Books By Author Ray Kroc
Grinding It Out, Paperback / softback (September 2016)» View all books by Ray Kroc
Originally published in 1977 by Contemporary Books.
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Author Biography - Ray Kroc
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
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