Winning in a World Transformed by Social Technologies [CD-Audio/MP3 Edition]
Groundswell by Charlene Li
The title of this book is Groundswell and is written by author Charlene Li. The book Groundswell is published by Gildan Media Corporation. The ISBN of this book is 9781596592124 and the format is CD-Audio. The publisher has not provided a book description for Groundswell by Charlene Li.
Book DetailsISBN: 9781596592124
(152mm x 135mm x 33mm)
Imprint: Gildan Media Corporation
Publisher: Gildan Media Corporation
Publish Date: 7-Oct-2008
Country of Publication: United States
Books By Author Charlene Li
Groundswell: Winning in a World Transformed by Social Technologies, Paperback (June 2011)
Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
Open Leadership, Hardback (June 2010)
From bestselling Groundswell author Charlene Li, this is the first book to tackle the leadership implications of the social media revolution. Charlene Li, one of the foremost experts on social media and technologies and author of Groundswell, is back with her second book.
Marketing in the Groundswell, Hardback (June 2009)» View all books by Charlene Li
Marketing in the Groundswell
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Author Biography - Charlene Li
Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.
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