Grown Up Digital: How the Net Generation is Changing Your World
By (author) Don Tapscott
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Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott
Book DescriptionSELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: * How the brain of the Net Generation processes information * Seven ways to attract and engage young talent in the workforce * Seven guidelines for educators to tap the Net Gen potential * Parenting 2.0: There's no place like the new home * Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
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Book DetailsISBN: 9780071508636
(236mm x 157mm x 27mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2008
Country of Publication: United States
Books By Author Don Tapscott
Blockchain Revolution, Paperback (May 2016)
The Internet is great for collaboration and exchanging information, but deeply flawed when it comes to commerce and transactions. By contrast, blockchain technology is private and secure. This book explains why the blockchain technology that powers Bitcoin will fundamentally change the Internet - what it does and how we use it.
Digital Economy : Rethinking Promise and Peril in the Age of Networked Intelligence, Hardback (November 2014)View all books by Don Tapscott
With an analysis of how the Internet has changed business and society over the years, this book covers natural frictions between present-day Industrial Capitalism and the Digital Economy, and the radical effects of the Internet on traditional corporate structures and systems.
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Author Biography - Don Tapscott
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
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