Growth Gamble by Andrew Campbell
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Growth Gamble
By Andrew Campbell

The Growth Gamble

When Leaders Should Bet Big on New Businesses, and How They Can Avoid Expensive Failures

By (author) See other recent books by Andrew Campbell See other recent books by Robert Park
Foreword by Gary Hamel See other recent books by Gary Hamel
Format: Hardback

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Growth Gamble by Andrew Campbell

Book Awards

  • Winner of MCA/Management Today Award for the Best Management Book 2005.

Book Description

More and more corporations are experiencing a 'growth gap' when the natural growth of their core businesses is not enough. Nearly every company tries to create new legs for its mature portfolio, yet as many as 99 per cent of companies fail to create successful new growth platforms. Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. Its startling conclusions will help you to 'Stop Kissing Frogs!' and enter only the most promising and profitable sectors for you Company's strengths. Most importantly, the book will arm you with practical tools to help your company make the right decision based on a Traffic Lights Toolkit - a powerful screening and strategic thinking tool that helps managers identify real opportunities and learn to "only Go On Green." With some startling 'red light' conclusions, this exciting new book gives alternatives, equipping practitioners with the tools which help them to make the right decisions and identify good prospects without the trial and error.

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Book Details

ISBN: 9781904838043
ISBN-10: 1904838049
Format: Hardback
(236mm x 158mm x 29mm)
Pages: 256
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Publish Date: 19-Apr-2005
Country of Publication: United Kingdom

Books By Author Andrew Campbell

Swinging Sporran, the by Andrew Campbell Swinging Sporran, the, Paperback (May 2014)

With further, indisposable hints on the social niceties of reeling, the conventions of the dance and the timetable of the Scottish social season, The Swinging Sporran is a hilarious companion to anyone who ventures into the social world north of the border.

Strategy for the Corporate Level by Andrew Campbell Strategy for the Corporate Level, Hardback (April 2014)

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

Ethiopia by Andrew Campbell Ethiopia, Paperback (April 2009)

A fascinating look at the countries that are headline news, covering their history, geography and politics

Who Eats Who in Rivers and Lakes? by Andrew Campbell Who Eats Who in Rivers and Lakes?, Paperback (March 2009)

Lively introductions to food chains and food webs around the world

» View all books by Andrew Campbell

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Author Biography - Andrew Campbell

Andrew Campbell is a Director of Ashridge Strategic Management Centre and an active consultant for major corporate clients. He is also a Visiting Professor at City University and previously a Fellow in the Centre for Business Strategy at the London Business School. Before that he was a consultant for six years with McKinsey & Co, working on strategy and organization problems in London and Los Angeles. Andrew Campbell holds an MBA from the Harvard Business School where he was a Harkness Fellow and a Baker Scholar. He has published numerous articles, including six with the Harvard Business Review, and his previous books include Designing Effective Organisations, Synergy, Core Competency-Based Strategy, Breakup!, Corporate-Level Strategy, and Strategic Synergy. Website: www ashridge.com/andrewcampbell Robert Park has 25 years experience in the UK banking sector, the last 12 with the NatWest Group as Head of Group Strategy. He is now an independent consultant and an Associate of the Ashridge Strategic Management Centre.

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