Growth Strategies of Hotel Chains by Kaye Sung Chon
Look inside with Google Book Preview
Growth Strategies of Hotel Chains
By Kaye Sung Chon

The Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

By (author) See other recent books by Kaye Sung Chon See other recent books by Onofre Martorel Cunill
Format: Paperback

Normal Price: $104.00
Your Price: $93.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.40! (10% off normal price)
Plus...earn $4.68 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Growth Strategies of Hotel Chains by Kaye Sung Chon

Book Description

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail--including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: * the question of diversification vs. specialization * vertical, horizontal, and diagonal integration * acquisitions, mergers, and strategic alliances * franchise contracts, management contracts, leaseholds, and ownership * branding and globalization * why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchisingPacked with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Buy Growth Strategies of Hotel Chains book by Kaye Sung Chon from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789026644
ISBN-10: 0789026643
Format: Paperback
(216mm x 156mm x 15mm)
Pages: 224
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 25-Jan-2006
Country of Publication: United States

Other Editions...


Books By Author Kaye Sung Chon

Gay Tourism by Kaye Sung Chon Gay Tourism, Hardback (August 2006)

The gay tourism industry a progressive social force or a pull towards an oppressive status quo? This book investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations.

Community Destination Management in Developing Economies by Kaye Sung Chon Community Destination Management in Developing Economies, Paperback (May 2006)

Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.

Managing Sustainable Tourism by Kaye Sung Chon Managing Sustainable Tourism, Paperback (February 2006)

Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This book tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth.

Growth Strategies of Hotel Chains by Kaye Sung Chon Growth Strategies of Hotel Chains, Hardback (February 2006)

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.

» View all books by Kaye Sung Chon

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Growth Strategies of Hotel Chains book by Kaye Sung Chon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Kaye Sung Chon close
Gay Tourism by Kaye Sung Chon
Gay Tourism by Kaye Sung Chon
Community Destination Management in Developing Economies by Kaye Sung Chon
Managing Sustainable Tourism by Kaye Sung Chon
Growth Strategies of Hotel Chains by Kaye Sung Chon
Tourism and Hotel Development in China by Kaye Sung Chon
Tourism and Hotel Development in China by Kaye Sung Chon
Ocean Travel and Cruising by Kaye Sung Chon
Ocean Travel and Cruising by Kaye Sung Chon
Tourism and Leisure Industry by Kaye Sung Chon
Tourism and Leisure Industry by Kaye Sung Chon
Sex and Tourism by Kaye Sung Chon
Tourism in China by Kaye Sung Chon
Tourism in China by Kaye Sung Chon
Convention Tourism by Kaye Sung Chon
Convention Tourism by Kaye Sung Chon
Tourism in Southeast Asia by Kaye Sung Chon
Tourism in Southeast Asia by Kaye Sung Chon
Consumer Behavior in Travel and Tourism by Kaye Sung Chon
Practice of Graduate Research in Hospitality and Tourism by Kaye Sung Chon
»
Recent books by Onofre Martorel Cunill close
Growth Strategies of Hotel Chains by Onofre Martorel Cunill
Growth Strategies of Hotel Chains by Onofre Martorel Cunill
»
BoomerangBooks.com.au close