Guerrilla Marketing For Dummies by Jonathan Margolis
Look inside with Google Book Preview
Guerrilla Marketing For Dummies
By Jonathan Margolis

Guerrilla Marketing For Dummies

By (author) See other recent books by Jonathan Margolis See other recent books by Patrick Garrigan
Format: Paperback

Checking availability...

Guerrilla Marketing For Dummies by Jonathan Margolis

Book Description

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion's share of the sales! Let Guerilla Marketing For Dummies show you how.

Buy Guerrilla Marketing For Dummies book by Jonathan Margolis from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780470289679
ISBN-10: 0470289678
Format: Paperback
(235mm x 190mm x 21mm)
Pages: 384
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Oct-2008
Country of Publication: United Kingdom

Books By Author Jonathan Margolis

Secret Life of Uri Geller by Jonathan Margolis Secret Life of Uri Geller, Paperback (September 2013)

A completely revised and updated biography of Uri Geller in which the world famous man of mystery opens up about his work as a psychic spy for the CIA and Mossad - tying in with the release of a new documentary exploring this previously unknown area of Geller's past

O by Jonathan Margolis O, Paperback (November 2004)

In 1558, an anatomist called Mateo Columbus discovered the clitoris, and so a whole new world of sexual pleasure began to be opened up. This work provides evidence to show that in other places, other times the secrets of the orgasm created almost unimaginable worlds of pleasure.

» View all books by Jonathan Margolis


» Have you read this book? We'd like to know what you think about it - write a review about Guerrilla Marketing For Dummies book by Jonathan Margolis and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Jonathan Margolis

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jonathan Margolis close
Secret Life of Uri Geller by Jonathan Margolis
O: The Intimate History of the Orgasm by Jonathan Margolis
O by Jonathan Margolis
Recent books by Patrick Garrigan close
Guerrilla Marketing For Dummies by Patrick Garrigan
» close