Guerrilla Marketing Research
Marketing Research Techniques That Can Help Any Business Make More Money
By (author) Robert J. Kaden
Guerrilla Marketing Research by Robert J. Kaden
Book DescriptionNot only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. "Guerrilla Marketing Research" shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, "Guerrilla Marketing Research" also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.
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Book DetailsISBN: 9780749450892
(228mm x 152mm x 16mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2007
Country of Publication: United Kingdom
Books By Author Robert J. Kaden
Leading Edge Marketing Research, Paperback (January 2012)
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
More Guerrilla Marketing Research, Hardback (September 2009)» View all books by Robert J. Kaden
Focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. This title includes material on setting research goals and objectives; how to set a research budget; and, more.
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Author Biography - Robert J. Kaden
Robert J. Kaden has spent his entire career in market research. In 1992, he formed his own company, The Kaden Company, after founding, growing and eventually selling off the market research company Goldring & Co. He is very active on the international speaking circuit, lectures widely and writes regularly for the business press.
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