Guerrilla Marketing for Consultants
Breakthrough Tactics for Winning Profitable Clients
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Guerrilla Marketing for Consultants by Jay Conrad Levinson
Book DescriptionTrusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform todaya s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
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Book DetailsISBN: 9780471618737
(230mm x 162mm x 21mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Nov-2004
Country of Publication: United States
Books By Author Jay Conrad Levinson
Guerrilla Marketing for Financial Advisors, Paperback / softback (July 2016)
Based on the best selling Guerrilla Marketing Series with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level."
Guerrilla Marketing to Heal the World, Paperback / softback (April 2016)
Create a Better World Through the Power of Profit!
Christine's Kilimanjaro, Paperback / softback (March 2015)» View all books by Jay Conrad Levinson
Christine's Kilimanjaro is a memoir about one woman s suburban climb up the mountain of life, with a clear message in understanding the power of your vision and the ability to change your destiny."
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Author Biography - Jay Conrad Levinson
JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, the best--selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising. MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start--ups to some of the world's highest--profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesn't.
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