Guerrilla Marketing on the Internet
The Definitive Guide from the Father of Guerrilla Marketing
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Guerrilla Marketing on the Internet by Jay Levinson
Book DescriptionThe Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon--the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams--all while saving time and money! This complete Guerrilla Marketing online guide includes: * The 10 most effective Guerrilla strategies * Case studies of the five greatest online Guerrilla Marketing campaigns * How to create a high-impact website on a budget * Low-cost tactics for maximizing traffic * The 12 biggest internet marketing mistakes and how to avoid them * Creative tactics and cutting-edge tools that inspire customers to take action * Essential information on cutting-edge technology
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Book DetailsISBN: 9781599181943
(229mm x 190mm x 17mm)
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 2-Jul-2008
Country of Publication: United States
Books By Author Jay Levinson
Pondering the Pantry, Paperback / softback (May 2016)
When shopping for food, know what you are buying. Don't be fooled! Don't buy what you don't need. This book helps you be smart shopper. Know what you are buying. Buy what you need. Don't be a victim to marketing gimmicks.
Guerrilla Marketing Field Guide, Paperback (November 2012)
Jay Conrad Levinson and Jeannie Levinson's Guerrilla Marketing books have sold millions of copies around the world and now, for the first time, they offer killer content in a field guide format that shows marketers how to drive momentum
Best of Guerrilla Marketing, Paperback (October 2011)» View all books by Jay Levinson
Guerrilla Marketing has always been about helping the little guy market effectively and succeeded against big-budget competitors. In the hyper-connected and hyper-competitive digital age, Guerrilla Marketing proves to be an essential key ingredient to help achieve business success. This title intends to deliver the best of Guerrilla Marketing.
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Author Biography - Jay Levinson
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert. MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
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