Cutting-edge Strategies for the 21st Century
By (author) Jay Conrad Levinson
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Guerrilla Marketing by Jay Conrad Levinson
Book DescriptionFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
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Book DetailsISBN: 9780749928117
(237mm x 158mm x 29mm)
Imprint: Piatkus Books
Publisher: Little, Brown Book Group
Publish Date: 3-May-2007
Country of Publication: United Kingdom
Books By Author Jay Conrad Levinson
Guerrilla Marketing for Financial Advisors, Paperback / softback (July 2016)
Based on the best selling Guerrilla Marketing Series with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level."
Guerrilla Marketing to Heal the World, Paperback / softback (April 2016)
Create a Better World Through the Power of Profit!
Christine's Kilimanjaro, Paperback / softback (March 2015)» View all books by Jay Conrad Levinson
Christine's Kilimanjaro is a memoir about one woman s suburban climb up the mountain of life, with a clear message in understanding the power of your vision and the ability to change your destiny."
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Author Biography - Jay Conrad Levinson
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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