Guerrilla P.R. 2.0 by Michael Levine
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Guerrilla P.R. 2.0
By Michael Levine

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign Without Going Broke

By (author) See other recent books by Michael Levine
Format: Paperback / softback

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Guerrilla P.R. 2.0 by Michael Levine

Book Description

The world's most widely used and seminal introduction to public relations now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. "

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Book Details

ISBN: 9780061438523
ISBN-10: 0061438529
Format: Paperback / softback
(203mm x 135mm x 25mm)
Imprint: HarperBusiness
Publisher: HarperBusiness
Publish Date: 12-Aug-2008
Country of Publication: United States

Other Editions...


Books By Author Michael Levine

Broken Windows, Broken Business by Michael Levine Broken Windows, Broken Business, Paperback (November 2006)

A uniquely practical book that helps business managers fully realize that in order to succeed, they absolutely have to focus and take care of all of the tiny details-the "broken windows"-that can and will sink a business.

Art and Life in Renaissance Venice by Michael Levine Art and Life in Renaissance Venice, Paperback (March 2005)

For courses in Renaissance Art. Through close examination of Renaissance paintings, drawings, book illustrations, and other art works, Patricia Fortini Brown brings 14th and 15th century Venice alive. She explores the role of the guilds and the nobility, the unique island setting, the environment of the church and the private home, and much more.

Guerrilla PR Wired by Michael Levine Guerrilla PR Wired, Paperback (March 2003)

Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.

» View all books by Michael Levine

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