Unconventional Weapons and Tactics for Increasing Your Sales
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Guerrilla Selling by Bill Gallagher
Book DescriptionCovering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
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Book DetailsISBN: 9780395578209
(229mm x 154mm x 12mm)
Imprint: Houghton Mifflin (Trade)
Publisher: Houghton Mifflin
Publish Date: 23-Mar-1992
Country of Publication: United States
Books By Author Bill Gallagher
Guerrilla Selling, Hardback (March 1992)» View all books by Bill Gallagher
Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level.
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