Guide to Political Campaigns in America by Paul S. Herrnson
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Guide to Political Campaigns in America
By Paul S. Herrnson

Guide to Political Campaigns in America

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Format: Hardback

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Guide to Political Campaigns in America by Paul S. Herrnson

Book Description

Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. "The Guide to Political Campaigns in America" is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America, including: The evolution of political campaigns; The political and regulatory environment of campaigning, including suffrage and ballot access; The importance of the voters and what influences the vote; The key players in the campaign organization, including the candidate and various managers; Other players who interact with the campaign, including the media and political parties; Key strategies and tactics, such as polling and campaign financing; Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; and, Campaign and election reform. The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.

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Book Details

ISBN: 9781568028767
ISBN-10: 1568028768
Format: Hardback
(280mm x 216mm x 31mm)
Pages: 475
Imprint: CQ Press
Publisher: SAGE Publications Inc
Publish Date: 15-Jul-2005
Country of Publication: United States

Books By Author Paul S. Herrnson

Congressional Elections by Paul S. Herrnson Congressional Elections, Paperback (December 2015)

This book argues that successful candidates run two campaigns: one for votes, the other for resources

Interest Groups Unleashed by Paul S. Herrnson Interest Groups Unleashed, Paperback (October 2012)

Explores - in a series of lively case studies - a cross-section of groups, communities, and networks that illustrates the "unleashing" of interest group activity in the electoral process in response to Citizens United and other court cases and events.

Voting Technology by Paul S. Herrnson Voting Technology, Paperback (July 2007)

Voting difficulties hung over America's presidential election in 2000 like a dark cloud. Hanging chads, a butterfly ballot, and the Supreme Court remain the most vivid memories of that political donnybrook.

Financiers of Congressional Elections by Paul S. Herrnson Financiers of Congressional Elections, Paperback (November 2003)

Individual donors play a critical role in financing congressional elections, accounting for more than half of all money raised in House campaigns. This text investigates who contributes and why.

» View all books by Paul S. Herrnson

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Author Biography - Paul S. Herrnson

Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

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Recent books by Paul S. Herrnson close
Congressional Elections by Paul S. Herrnson
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