Gurus on Marketing
By (author) Sultan Kermally
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Gurus on Marketing by Sultan Kermally
The title of this book is Gurus on Marketing and is written by author Sultan Kermally. The book Gurus on Marketing is published by Thorogood. The ISBN of this book is 9781854182388 and the format is Hardback. The publisher has not provided a book description for Gurus on Marketing by Sultan Kermally.
Book DetailsISBN: 9781854182388
(210mm x 148mm x mm)
Publish Date: 31-Mar-2005
Country of Publication: United Kingdom
Books By Author Sultan Kermally
Gurus on People Management, Paperback (February 2005)
How to manage people.
Effective Knowledge Management, Paperback (March 2002)
Knowledge Management (KM) remains high on the critical business agenda.
Management Ideas, Paperback (June 1997)» View all books by Sultan Kermally
A guide to the dominant theories influencing management practice in the late 20th century. It explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in intensively competitive climate. It looks at: Total quality management; Benchmarking; Customer service; and others.
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