Gurus on Marketing by Sultan Kermally
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Gurus on Marketing
By Sultan Kermally

Gurus on Marketing

By (author) See other recent books by Sultan Kermally
Format: Paperback

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Gurus on Marketing by Sultan Kermally

Book Description

one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle"

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Book Details

ISBN: 9781854182432
ISBN-10: 1854182439
Format: Paperback
(210mm x 150mm x 13mm)
Pages: 156
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 31-Oct-2003
Country of Publication: United Kingdom

Other Editions...

Books By Author Sultan Kermally

Effective Knowledge Management by Sultan Kermally Effective Knowledge Management, Paperback (March 2002)

Knowledge Management (KM) remains high on the critical business agenda.

Management Ideas by Sultan Kermally Management Ideas, Paperback (June 1997)

A guide to the dominant theories influencing management practice in the late 20th century. It explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in intensively competitive climate. It looks at: Total quality management; Benchmarking; Customer service; and others.

» View all books by Sultan Kermally


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