Gurus on Marketing
By (author) Sultan Kermally
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Gurus on Marketing by Sultan Kermally
Book Descriptionone stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle"
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Book DetailsISBN: 9781854182432
(210mm x 150mm x 13mm)
Publish Date: 31-Oct-2003
Country of Publication: United Kingdom
Books By Author Sultan Kermally
Gurus on People Management, Paperback (February 2005)
How to manage people.
Effective Knowledge Management, Paperback (March 2002)
Knowledge Management (KM) remains high on the critical business agenda.
Management Ideas, Paperback (June 1997)» View all books by Sultan Kermally
A guide to the dominant theories influencing management practice in the late 20th century. It explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in intensively competitive climate. It looks at: Total quality management; Benchmarking; Customer service; and others.
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