Gut Feelings by Gerd Gigerenzer
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Gut Feelings
By Gerd Gigerenzer

Gut Feelings

Short Cuts to Better Decision Making

By (author) See other recent books by Gerd Gigerenzer
Format: Paperback

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Gut Feelings by Gerd Gigerenzer

Book Description

In "Gut Feelings: Short Cuts to Better Decision Making" psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind. "Fascinating and provocative..."Gut Feelings" may well be the recipe for a simpler, less stressful life". ("Sunday Times"). "Gigerenzer's writing is catchily optimistic and slyly funny...Devilish". (Steven Poole, "Guardian"). "The science behind the phenomenon cited in the bestseller "Blink" ...useful and clearly written". ("Business Week"). "Gigerenzer is brilliant". (Stephen Pinker). Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, "Simple Heuristics That Make Us Smart" and "Bounded Rationality: The Adaptive Toolbox" as well as a popular science book, "Reckoning with Risk".

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Book Details

ISBN: 9780141015910
ISBN-10: 0141015918
Format: Paperback
(198mm x 129mm x 17mm)
Pages: 288
Imprint: Penguin Books Ltd
Publisher: Penguin Books Ltd
Publish Date: 28-Aug-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Gerd Gigerenzer

Simply Rational by Gerd Gigerenzer Simply Rational, Hardback (April 2015)

This volume of collected papers brings together applied and theoretical research on risks and decision making in the fields of medicine, psychology, and economics.

Risk Savvy by Gerd Gigerenzer Risk Savvy, Paperback (March 2015)

A guide to making better decisions with our money, health and personal lives. This book shows how we can all use simple rules to become better-informed, risk-savvy citizens.

» View all books by Gerd Gigerenzer

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Author Biography - Gerd Gigerenzer

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.

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