Handbook of Consumer Psychology
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Handbook of Consumer Psychology by Curtis P. Haugtvedt
Book DescriptionThis Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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Book DetailsISBN: 9780805856033
(254mm x 178mm x 61mm)
Imprint: Psychology Press
Publisher: Taylor & Francis Inc
Publish Date: 11-Dec-2007
Country of Publication: United States
Books By Author Curtis P. Haugtvedt
Online Consumer Psychology, Paperback (February 2005)
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Diversity in Advertising, Hardback (April 2004)» View all books by Curtis P. Haugtvedt
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
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