Handbook of Cross-Cultural Marketing by Erdener Kaynak
Look inside with Google Book Preview
Handbook of Cross-Cultural Marketing
By Erdener Kaynak

Handbook of Cross-Cultural Marketing

By (author) See other recent books by Erdener Kaynak See other recent books by Paul A. Herbig
Format: Paperback

Normal Price: $122.00
Your Price: $109.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.20! (10% off normal price)
Plus...earn $5.49 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Handbook of Cross-Cultural Marketing by Erdener Kaynak

Book Description

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: * real life examples of company successes and failures abroad * attitudes toward middlemen in underdeveloped countries * the advantages of foreign trade shows * locating and using representatives, agents, and/or distributors in foreign countries * the reception of different American products in different countries * potential cultural pitfalls of primary data collecting techniques * the role of time in various cultures * setting standards for product performanceA useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Buy Handbook of Cross-Cultural Marketing book by Erdener Kaynak from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789002853
ISBN-10: 078900285X
Format: Paperback
(214mm x 155mm x 25mm)
Pages: 392
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 4-Nov-1997
Country of Publication: United States

Other Editions...


Books By Author Erdener Kaynak

Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)

A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

When Economies Change Hands by Erdener Kaynak When Economies Change Hands, Hardback (August 2005)

Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.

International Retailing Plans and Strategies in Asia by Erdener Kaynak International Retailing Plans and Strategies in Asia, Paperback (June 2005)

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

» View all books by Erdener Kaynak

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Handbook of Cross-Cultural Marketing book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Erdener Kaynak close
Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak
Global Enterprise by Erdener Kaynak
Global Enterprise by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
International Retailing Plans and Strategies in Asia by Erdener Kaynak
Marketing Issues in Western Europe by Erdener Kaynak
New Product Development by Erdener Kaynak
Guanxi by Erdener Kaynak
Export-Import Theory, Practices, and Procedures by Erdener Kaynak
Globalization of Business by Erdener Kaynak
Strategic Networks by Erdener Kaynak
Consumer Behavior in Asia by Erdener Kaynak
Japan and China by Erdener Kaynak
Contextual Management by Erdener Kaynak
Executive Development and Organizational Learning for Global Business by Erdener Kaynak
Trans-Oceanic Marketing Channel by Erdener Kaynak
International Management Leadership by Erdener Kaynak
Implementation of Total Quality Management by Erdener Kaynak
Privatization and Entrepreneurship by Erdener Kaynak
»
Recent books by Paul A. Herbig close
Handbook of Cross-Cultural Marketing by Paul A. Herbig
»
BoomerangBooks.com.au close