The Handbook of Organic and Fairtrade Food Marketing
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Handbook of Organic and Fairtrade Food Marketing by Simon Wright
Book DescriptionThe Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
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Book DetailsISBN: 9781405150583
(253mm x 180mm x 21mm)
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Feb-2007
Country of Publication: United Kingdom
Books By Author Simon Wright
Wright Taste, Hardback (October 2008)
Follows a restaurateur's journey into the unfamiliar territory of livestock farmer, in order to trace the passage of his restaurant's meat from animal to plate. But will this newly converted farmer be able to see his project through? Or will his experience prompt him into serving more vegetarian options from now on?
French Cafe Cookbook, Hardback (November 2007)» View all books by Simon Wright
This sumptuous coffee table book showcases the best recipes of Auckland's French Cafe. Under owners Simon Wright and Creghan Molloy-Wright it has developed a reputation as a restaurant of exquisite standards, so popular that tables have to be booked weeks in advance."
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Author Biography - Simon Wright
Simon Wright is the founder of O & F Consulting (London), a Council Member of the Soil Association and an advisor to a number of organic and Fairtrade retailers and food manufacturers. Diane McCrea is an independent consultant on food and consumer affairs based in Cardiff, working in Europe and Internationally. She is a member of various government committees, including the Advisory Committees on Pesticides, and Animal Feeding, promoting the consumer perspective in regulatory affairs.
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