Health Care Market Strategy
From Planning to Action 3rd Revised edition
Health Care Market Strategy by Steven G. Hillestad
Book DescriptionHealth Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
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Book DetailsISBN: 9780763747992
(235mm x 160mm x 28mm)
Imprint: Jones and Bartlett Publishers, Inc
Publisher: Jones and Bartlett Publishers, Inc
Publish Date: 16-Dec-2003
Country of Publication: United States
Books By Author Steven G. Hillestad
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