Health Care Marketing by John L. Fortenberry, Jr.
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Health Care Marketing
By John L. Fortenberry, Jr.

Health Care Marketing

Tools and Techniques 3rd Revised edition

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Format: Paperback

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Health Care Marketing by John L. Fortenberry, Jr.

Book Description

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

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Book Details

ISBN: 9780763763275
ISBN-10: 0763763276
Format: Paperback
(231mm x 155mm x 23mm)
Pages: 311
Imprint: Jones and Bartlett Publishers, Inc
Publisher: Jones and Bartlett Publishers, Inc
Publish Date: 13-Mar-2009
Country of Publication: United States

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