Health Care Marketing
Tools and Techniques 3rd Revised edition
By (author) John L. Fortenberry, Jr.
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Health Care Marketing by John L. Fortenberry, Jr.
Book DescriptionHealth Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.
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Book DetailsISBN: 9780763763275
(231mm x 155mm x 23mm)
Imprint: Jones and Bartlett Publishers, Inc
Publisher: Jones and Bartlett Publishers, Inc
Publish Date: 13-Mar-2009
Country of Publication: United States
Books By Author John L. Fortenberry, Jr.
Nonprofit Marketing, Paperback (May 2012)» View all books by John L. Fortenberry, Jr.
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more.
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