Health Communication in the New Media Landscape
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Health Communication in the New Media Landscape by Esther Thorson
Book DescriptionAs a media-based text, "Health Care Communication in the New Media Landscape" demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information.This unique book addresses the following: the role technology can and will play in health communication; how new media can be used to improve health literacy; how patients can learn about health-related issues and health care; new ways practitioners will be able to communicate with their patients; how persons with chronic diseases learn about resources, support systems, and rehabilitation; and the impact of the new media landscape on health care providers, insurance companies, and health care policies.
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Book DetailsISBN: 9780826101228
(229mm x 152mm x 25mm)
Imprint: Springer Publishing Co Inc
Publisher: Springer Publishing Co Inc
Publish Date: 30-Oct-2008
Country of Publication: United States
Books By Author Esther Thorson
Advertising Theory, Hardback (March 2012)» View all books by Esther Thorson
As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
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