Heartland by Mark C. Scott
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By Mark C. Scott


How to Build Companies as Strong as Countries

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Format: Hardback

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Heartland by Mark C. Scott

Book Description

A revolutionary new approach to managing transnational corporations In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or "corporate state." And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor. Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.

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Book Details

ISBN: 9780471499367
ISBN-10: 0471499366
Format: Hardback
(237mm x 164mm x 18mm)
Pages: 224
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 22-May-2001
Country of Publication: United Kingdom

Books By Author Mark C. Scott

Bulletproof by Mark C. Scott Bulletproof, Paperback (February 2009)

A how-to guide to protecting your job. It provides step-by-step practical advice about how to give yourself a competitive edge so that you can dodge the redundancy bullet.

Achieving Fair Value by Mark C. Scott Achieving Fair Value, Hardback (January 2005)

Today, many CEOs and company boards are concerned mainly with the shareprice of their companies. In essence, they are managing shareprice, not necessarily fundamental performance. In trying to meet short--term capital market expectations and maximize share price, managers often end up destroying real value.

Reinspiring the Corporation by Mark C. Scott Reinspiring the Corporation, Paperback (May 2001)

After the spate of mergers and acquisitions over the past few years, many organizations are becoming weary of the endless changes in management strategy. Mark Scott leads readers through the various management strategies that have abounded in the past decade to discover their weaknesses and to highlight the need for something different.

Professional Service Firm by Mark C. Scott Professional Service Firm, Paperback (December 2000)

"This is a terrific book and the best I have read on the subject. Scott covers the economics and management issues in professional services with great authority and insight.

» View all books by Mark C. Scott


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Author Biography - Mark C. Scott

MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of Value Drivers, The Professional Service Firm and Reinspiring the Corporation, all published by John Wiley & Sons.

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Recent books by Mark C. Scott close
Bulletproof by Mark C. Scott
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