Story of a Typeface
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Helvetica Forever by Lars Muller
Book DescriptionDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.
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Book DetailsISBN: 9783037781210
(266mm x 192mm x 17mm)
Imprint: Lars Muller Publishers
Publisher: Lars Muller Publishers
Publish Date: 1-Dec-2007
Country of Publication: Switzerland
Books By Author Lars Muller
Japan Modern, Paperback (October 2016)
Between past, present, and future: a photographic essay on Japanese architecture.
Lab, Hardback (September 2016)
A reflection on architectural approaches in a rapidly changing field of work.
Josef Mu Ller-Brockmann Pioneer of Swiss Graphic Design, Paperback (October 2015)View all books by Lars Muller
A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.
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