Story of a Typeface
Normal Price: $61.34
Your Price: $55.21 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.13! (10% off normal price)
Plus...earn $2.76 in Boomerang Bucks
Availability: Available, ships in 10-12 days
Helvetica Forever by Lars Muller
Book DescriptionDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.
Buy Helvetica Forever book by Lars Muller from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9783037781210
(266mm x 192mm x 17mm)
Imprint: Lars Muller Publishers
Publisher: Lars Muller Publishers
Publish Date: 1-Dec-2007
Country of Publication: Switzerland
Books By Author Lars Muller
Japan Modern, Paperback (October 2016)
Between past, present, and future: a photographic essay on Japanese architecture.
Lab, Hardback (September 2016)
A reflection on architectural approaches in a rapidly changing field of work.
Josef Mu Ller-Brockmann Pioneer of Swiss Graphic Design, Paperback (October 2015)View all books by Lars Muller
A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.
» Have you read this book? We'd like to know what you think about it - write a review about Helvetica Forever book by Lars Muller and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687