Henry and Edsel by Richard Bak
Look inside with Google Book Preview
Henry and Edsel
By Richard Bak

Henry and Edsel

The Creation of the Ford Empire

By (author) See other recent books by Richard Bak
Format: Hardback

Normal Price: $76.91
Your Price: $69.22 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.69! (10% off normal price)
Plus...earn $3.46 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

Henry and Edsel by Richard Bak

Book Description

The epic struggle between a father and son and the building of a worldwide business empire In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers. Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.

Buy Henry and Edsel book by Richard Bak from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780471234876
ISBN-10: 0471234877
Format: Hardback
(238mm x 166mm x 28mm)
Pages: 314
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 10-Oct-2003
Country of Publication: United States

Books By Author Richard Bak

Big Jump by Richard Bak Big Jump, Hardback (July 2011)

The race to make the first nonstop flight between the New York and Paris attracted some of the most famous and seasoned aviators of the day, yet it was the young and lesser known Charles Lindbergh who won the $25,000 Orteig Prize in 1927 for his history-making solo flight in the Spirit of St. Louis.

Joe Louis by Richard Bak Joe Louis, Paperback (August 1998)

"When Joe Louis (1914--1981) knocked out the German boxer Max Schmeling in 1938 in two minutes and four seconds, the entire nation--black and white--celebrated the "fight of the century" as a victory of t"

» View all books by Richard Bak


» Have you read this book? We'd like to know what you think about it - write a review about Henry and Edsel book by Richard Bak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Richard Bak

RICHARD BAK is a veteran journalist who grew up in Detroit and now lives in Dearborn, Michigan. Bak, who worked on the assembly lines at Ford and Chrysler, has written widely on the Fords and the automobile industry. His twenty books include biographies of Charles Lindbergh and Joe Louis. Bak has received two book of the year awards from ForeWord magazine: one for a narrative history of Tiger Stadium and the other for a chronicle of Detroit's first three centuries.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Richard Bak close
Big Jump by Richard Bak
Joe Louis by Richard Bak
BoomerangBooks.com.au close