Henry and Edsel
The Creation of the Ford Empire
By (author) Richard Bak
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Henry and Edsel by Richard Bak
Book DescriptionThe epic struggle between a father and son and the building of a worldwide business empire In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers. Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.
Buy Henry and Edsel book by Richard Bak from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471234876
(238mm x 166mm x 28mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 10-Oct-2003
Country of Publication: United States
Books By Author Richard Bak
Big Jump, Hardback (July 2011)
The race to make the first nonstop flight between the New York and Paris attracted some of the most famous and seasoned aviators of the day, yet it was the young and lesser known Charles Lindbergh who won the $25,000 Orteig Prize in 1927 for his history-making solo flight in the Spirit of St. Louis.
Joe Louis, Paperback (August 1998)» View all books by Richard Bak
"When Joe Louis (1914--1981) knocked out the German boxer Max Schmeling in 1938 in two minutes and four seconds, the entire nation--black and white--celebrated the "fight of the century" as a victory of t"
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Author Biography - Richard Bak
RICHARD BAK is a veteran journalist who grew up in Detroit and now lives in Dearborn, Michigan. Bak, who worked on the assembly lines at Ford and Chrysler, has written widely on the Fords and the automobile industry. His twenty books include biographies of Charles Lindbergh and Joe Louis. Bak has received two book of the year awards from ForeWord magazine: one for a narrative history of Tiger Stadium and the other for a chronicle of Detroit's first three centuries.
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